Avaya gets into speech analytics with Aurix acquisition


Avaya continues to make inroads into expanding its unified communications and contact center capabilities with the acquisition of UK-based Aurix. The portfolio from Aurix will enable speech analytics on the Avaya Aura platform.

Aurix’s speech analytics engine is used in several well-known products in the industry.

The Aurix acquisition came just a few weeks after Avaya’s buyout of SIP security solutions provider Sipera. Is acquisition Avaya’s strategy to boost its Aura features? Security. Speech analytics. What else is next? I’m thinking reporting or data analytics.

Official press release from Avaya:

BASKING RIDGE, N.J. – Avaya, a global provider of business communications and collaboration systems and services, today announced it has acquired Aurix, a global provider of speech analytics and audio data mining technology. A UK-based company, Aurix is now a wholly-owned subsidiary of Avaya.

Aurix’s patented technology enables real-time identification, search and data mining of large volumes of audio and audio-visual material. Built on scalable, open architecture, the company’s applications integrate with Avaya Aura® as well as applications from other vendors. Aurix’s solutions help increase the efficiency and effectiveness of customer service and collaboration events, as well as support compliance requirements and expand business intelligence.

The technologies will be incorporated into Avaya’s Contact Center and Unified Communications portfolios.

Supporting Quotes:
“The value of document search engines is widely understood. There’s another dimension of data that is largely untapped, however, and that is the information exchanged through spoken interactions. Aurix’s technology will help enable Avaya’s customers to quickly find the interactions that can impact their ability to attain high customer satisfaction and increase revenue generation. The analysis of these interactions can drive enhancements in processes that advance their business objectives.”
Brett Shockley, Senior Vice President, Corporate Development, Strategy, and Innovation, Avaya

“Voice interactions represent a vast resource of untapped knowledge. Aurix has focused on building easy-to-use solutions to extract this intelligence to create competitive advantage. The combination of Avaya Aura and Aurix’s speech analytics solutions offer a number of opportunities to create business and customer value that we look forward to accelerating through this acquisition. Our common approach of using an open architecture and focusing on the user experience makes this a good fit for both of us.”
Peter Rogers, CEO, Aurix

“Avaya is bringing a robust set of analytic tools into its mainstream products that will add an important component to the quality of service that Avaya delivers to their enterprise customers and to their customers in turn.”
Dan Miller, Senior Analyst, Opus Research

Tags: Avaya, Aurix, Avaya Aura, unified communications, contact center, customer service, collaboration, audio search engine, speech analytics, audio data mining

About Avaya:
Avaya is a global provider of business collaboration and communications solutions, providing unified communications, contact centers, data solutions and related services to companies of all sizes around the world.

About Aurix:
Aurix is a global provider of phonetic speech search and analytics technology. Working with a network of technology partners, service delivery professionals and resellers, Aurix provides solutions that help improve efficiency and generate business intelligence.

Certain statements contained in this press release are forward-looking statements. These statements may be identified by the use of forward-looking terminology such as “anticipate,” “believe,” “continue,” “could,” “estimate,” “expect,” “intend,” “may,” “might,” “plan,” “potential,” “predict,” “should” or “will” or other similar terminology. We have based these forward-looking statements on our current expectations, assumptions, estimates and projections. While we believe these expectations, assumptions, estimates and projections are reasonable, such forward looking statements are only predictions and involve known and unknown risks and uncertainties, many of which are beyond our control. These and other important factors may cause our actual results, performance or achievements to differ materially from any future results, performance or achievements expressed or implied by these forward-looking statements. For a list and description of such risks and uncertainties, please refer to Avaya’s filings with the SEC that are available at www.sec.gov . Avaya disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

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