Guest post: Vidyo positioning for the enterprise video revolution with VidyoRouter Cloud Edition and VidyoReplay

This is a guest post by John Stepp, president of Free Tech Consultants, from interviewing Vidyo at Enterprise Connect 2011. Vidyo was also present at VoiceCon 2010 and covered here.

Vidyo’s press release event at Enterprise Connect provided a glimpse of the hybrid cloud solutions that everyone is buzzing about.  Vidyo’s unique VidyoRouter Cloud Edition creates bandwidth rationing on demand for video.  Touting a five to ten times reduction on WAN bandwidth compared to dedicated connections, Vidyo aims to create the least costly mainstream enterprise video solution.  Their goal is to take a leadership position in the extension of video to more and more devices.  By allocating bandwidth when and where you need it, you can proliferate video to many more users in your organization or group.  As the smartphones, computers, tablets and desktop telephones get video enabled, the demand for bandwidth should explode.  By providing a way to maximize bandwidth utilization, they have created a much more appealing ROI.

Another release from the Vidyo Enterprise Connect press conference is the VidyoReplay, a video streaming appliance that allows Vidyo users to record and webcast to a variety of end points including hand held devices.  The nice thing about the product is that you do not need a proprietary player to view the webcast live or on demand.  The ability to affordably record and broadcast high quality video is another cost effective technology that lowers the ROI for ubiquitous video in the enterprise.  The sub-$10,000 price tag for VidyoReplay combined with the inexpensive videoconferencing portfolio can be a real compelling offer for businesses that are ready to start or replace a video for the enterprise strategy.

Of course, Vidyo is not going to win points for perfect interoperability with other platforms. Like Skype, they are unique.  Unlike Skype (which I use since it is free and my company is Free Tech Consultants), Vidyo’s H.264 SVC codec is as good as or better than the competing “standards”-based products. This means that if you select a Vidyo network corporate wide, you will get excellent video at a low overall price point.  Vidyo can connect to other videoconferencing and telepresence vendors, but just as with other vendor offerings, you lose some of the benefits.  You have to thoroughly evaluate the needs of an enterprise and the existing infrastructure to decide between Cisco, LifeSize, Polycom, Vidyo and other providers.  But if Vidyo has the most appealing solution, there is no reason to be concerned about their proprietary codec.

Vidyo has proven their staying power in the marketplace and have grown their market share.  Their cost to benefit ratio is compelling.  And the addition of VidyoRouter Cloud Edition and VidyoReplay is an excellent indication that they plan to continue to fill out their product line with user friendly cost effective video applications. Vidyo is well positioned to take advantage of the Enterprise Video Revolution that is just beginning to happen.

Here is the original raw Vidyo interview (80 MB).


One thought on “Guest post: Vidyo positioning for the enterprise video revolution with VidyoRouter Cloud Edition and VidyoReplay

  1. I looked into Vidyo for the enterprise where the pricing looks really good – in comparison to buying a bunch of dedicated systems, but one thing that I kept thinking about was how well Vidyo would fit into a service providers infrastructure that wants to offer video conferencing on demand at a really good price. Enterprise schmenterprise, if they want to bring video and Vidyo to the masses, their business model should be (and probably is) geard toward service providers.

    BTW, Radvision is one competitor to Vidyo that is also pushing SVC in the enterprise.

    Also, do you have a short list of some of the things that are lost when trying to make other dedicated systems integrate with a Vidyo system? I didn’t look into that.


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