BT spent $105 million a couple of years ago to scoop up Ribbit, back then when Internet call management was just appearing on the radar. It was a move that put BT in the pool of a Big Telecom vendor who understood the power of Internet telephony.
But after the high-profile acquisition, we just didn’t hear about Ribbit much. Rumors started swirling around about the buy — did BT make a mistake? Paid too much? Did it really understand Ribbit?
Ribbit provides not only a single number for incoming and outgoing calls, integrating with existing VoIP services where necessary, but also an open API. This allows companies to create their own applications for integrating with those cloud-based systems that are so popular these days.
BT also reckons companies can save a fortune by routing calls over VoIP connections when out of the office, and get access to the full exchange functionality too. So no excuses remain for failing to dial into the conference call while travelling.
Ribbit also integrates with mobiles, offering custom applications for the iPhone, among others, and is capable of integrating with any network and handling incoming and outgoing calls on any handset (using call forwarding).
Sounds like a pretty good voice product for business. Google has also mentioned previously about offering Google Voice for businesses, so let’s see which offering captures the fancy of business customers.
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